Insights
French link building research
Expert articles for SEO teams and founders. Definitions, frameworks, and market intelligence from our Paris team.
Fundamentals
What Is Link Building?
Link building is the practice of earning hyperlinks from external websites to your own. In France, editorial standards and media structure shape which tactics work.
Updated 2025-11-12
Editorial Backlinks
Editorial backlinks come from content a journalist or editor approved. They remain the most stable long-term authority signal.
Updated 2025-09-14
Domain Authority vs. Relevance
A relevant mid-authority editorial link often outperforms an irrelevant link from a famous domain.
Updated 2025-07-30
Market Intelligence
Technical SEO
Anchor Text Strategy
Anchor text tells search engines what the linked page is about. Distribution matters more than any single keyword-rich link.
Updated 2025-08-22
Nofollow vs Dofollow Links
All links can have value. Followed editorial links remain the primary SEO currency for ranking transfers.
Updated 2025-02-14
Tactics
HARO and Journalist Alerts in France
Responding to journalist queries can produce fast editorial links when commentary is quote-ready and verifiable.
Updated 2025-06-18
Guest Posting in French Media
Guest posting in France only works when editorial standards, authorship, and topic focus mirror real journalism.
Updated 2025-05-25
Link Reclamation
Link reclamation fixes the gap between brand coverage and missing hyperlinks in French press and trade media.
Updated 2025-04-10
Outreach Email Frameworks
Effective outreach emails are short, specific, and written for journalists under deadline, not SEO metrics.
Updated 2024-11-18
Strategy
Digital PR vs Traditional PR
Traditional PR optimizes reach and reputation. Digital PR adds searchable link equity and keyword relevance as primary KPIs.
Updated 2025-03-08
Topic Clusters and Internal Linking
External links land on hubs; internal links route authority to commercial and conversion pages without spammy anchors.
Updated 2024-12-05
Measurement
Need execution, not just research?
Our team runs the campaigns behind these frameworks.