Industry
Healthtech / SaaS
Location
Toulouse, Occitanie
Duration
8 months
Challenge
Health publishers reject overtly promotional pitches. YMYL scrutiny requires careful sourcing. Existing links came from startup press without sustained ranking impact on health-intent queries.
Strategy
Clinical advisory board reviewed all public data releases. Research focused on telehealth adoption in rural Occitanie versus national averages. Medical journalists approached with embargoed summaries and independent expert commentary.
Adoption geography study
Survey of 890 patients on telehealth usage barriers with IRB-aligned methodology summary. Health vertical outlet published analysis with followed link to research hub. Regional press in Occitanie covered local access angle.
Regulatory commentary
CMO quoted on RGPD implications of AI triage tools in three roundup articles. Two included links to compliance resource center updated quarterly.
Before and after metrics
| Metric | Before | After |
|---|---|---|
| organic Sessions | 3,400 / mo | 7,100 / mo |
| referring Domains | 41 | 68 |
| avg Position | 26.5 | 13.2 |
| ctr | 1.6% | 3.1% |
Performance data
Campaign timeline
Month 2
Advisory review complete
Research protocol approved for public release.
Month 4
Health vertical feature
First major health media placement indexed.
Month 8
Commercial term recovery
Primary telehealth SaaS term reached page 2 top.
Outcome analysis
Organic traffic grew 109%. Editorial link ratio reached 91%. Compliance resource center became top linked URL, supporting trust signals on YMYL queries.