Industry
Travel / Marketplace
Location
Strasbourg, Grand Est
Duration
9 months
Challenge
Seasonal traffic volatility and dependence on Google Ads for discovery. Few editorial links beyond tourism directories with sitewide footer patterns.
Strategy
Tourism spending report for German visitors to Alsace. Cultural event partnerships with regional press coverage. Sustainable tourism commentary aligned with Grand Est policy initiatives.
Cross-border spending analysis
Booking data analysis (anonymized) on German visitor spend patterns by experience category. Dernières Nouvelles d'Alsace published feature with followed link. EU travel blog syndicated chart with attribution link.
Event partnership coverage
Christmas market experience package co-promoted with local operators. Regional press calendar listings included editorial links to guide hub, not transactional booking pages.
Before and after metrics
| Metric | Before | After |
|---|---|---|
| organic Sessions | 18,600 / mo | 29,400 / mo |
| referring Domains | 74 | 112 |
| avg Position | 19.4 | 11.6 |
| ctr | 2.3% | 3.7% |
Performance data
Campaign timeline
Month 3
DNA feature
Dernières Nouvelles d'Alsace published spending analysis.
Month 6
Guide hub launch
Consolidated editorial guides with internal linking model.
Month 9
Booking mix shift
Organic booking contribution increased 51%.
Outcome analysis
Organic sessions grew 58%. Editorial referring domains increased 51%. Off-season organic traffic improved, reducing paid dependency in Q1.