Industry
HR Tech / B2B SaaS
Location
Nantes, Pays de la Loire
Duration
10 months
Challenge
Strong product-market fit in Pays de la Loire but weak national SEO visibility. Competitors ranked with integration pages and HR research hubs. Partner links were mostly nofollow marketplace entries.
Strategy
Annual French workforce flexibility report. Co-marketing announcements with payroll integrations. Expert commentary on labor law changes affecting SME hiring.
Workforce flexibility report
1,500 HR manager survey on hybrid work policy persistence post-2024. FrenchWeb and HR vertical newsletters linked to full report. Data visualizations sized for social embedding increased secondary citations.
Integration partner links
Negotiated followed links from five partner integration pages after joint webinar series. Partner blogs published case studies with links to customer story hub.
Before and after metrics
| Metric | Before | After |
|---|---|---|
| organic Sessions | 5,200 / mo | 11,400 / mo |
| referring Domains | 52 | 101 |
| avg Position | 23.8 | 12.1 |
| ctr | 1.9% | 3.5% |
Performance data
Campaign timeline
Month 2
Partner link audit
Identified 12 partners eligible for followed integration links.
Month 6
Report launch
Workforce flexibility report published with embargo outreach.
Month 10
National visibility
Organic sessions from outside Pays de la Loire exceeded 62%.
Outcome analysis
Referring domains nearly doubled. Integration pages entered top 10 for partner-branded queries. Organic demo requests from France rose 58% with lower cost per acquisition than LinkedIn ads.