Industry
B2B / Manufacturing
Location
Marseille, Provence-Alpes-Côte d'Azur
Duration
9 months
Challenge
Low digital competition but also low content investment left the site with few followed links beyond supplier directories. Competitors with thinner product catalogs outranked on French technical queries due to trade press mentions.
Strategy
CEO and head of logistics became quoted sources on supply chain disruption, port congestion, and energy costs affecting Provence industrial buyers. Annual sector outlook report co-branded with a regional business association.
Sector outlook report
12-page outlook with hiring trends, lead times, and capex intentions across 380 surveyed plant managers in PACA. L'Usine Nouvelle referenced findings with link. Two association sites linked from member news sections.
Report PDF and web version shared identical canonical to consolidate signals.
Executive quote program
Biweekly journalist alert review. 14 quotes placed in 9 months, 9 with followed links. Topics avoided product promotion; focused on macro trends procurement leaders track.
Before and after metrics
| Metric | Before | After |
|---|---|---|
| organic Sessions | 2,100 / mo | 4,950 / mo |
| referring Domains | 36 | 62 |
| avg Position | 28.9 | 14.7 |
| ctr | 1.4% | 2.9% |
Performance data
Campaign timeline
Month 2
First trade press quote
CEO quoted in logistics disruption roundup.
Month 5
Outlook report launch
Association co-branded report published.
Month 9
Category page 1
Core product category term reached page 1.
Outcome analysis
Organic sessions grew 136%. Referring domains increased 72% with 81% from editorial or association sources. Sales team reported three enterprise deals citing trade press coverage during evaluation.