Industry
E-commerce / Food & Beverage
Location
Bordeaux, Nouvelle-Aquitaine
Duration
11 months
Challenge
International .com domain competed on French wine terms against established négociants with decades of press coverage. Link profile was mostly event sponsorships without followed links.
Strategy
Quarterly export demand reports (UK, Germany, Benelux buyers). Terroir stories pitched to Sud Ouest and wine trade press. Expert commentary on EU labeling regulation changes.
Export demand reporting
Aggregated anonymized marketplace data on varietal demand shifts post-harvest. Decanter and Revue du Vin de France referenced statistics with links to methodology. French web version prioritized for Google.fr tracking.
Regional heritage coverage
Sud Ouest feature on tech-enabled export models for châteaux. Followed link to company story page. Story picked up by wine tourism blogs with mixed follow/nofollow pattern tracked in CRM.
Before and after metrics
| Metric | Before | After |
|---|---|---|
| organic Sessions | 6,800 / mo | 14,200 / mo |
| referring Domains | 58 | 97 |
| avg Position | 22.3 | 10.8 |
| ctr | 2.0% | 3.6% |
Performance data
Campaign timeline
Month 3
First trade press data cite
Export report cited in Revue du Vin de France.
Month 7
Sud Ouest feature
Regional business feature with followed link.
Month 11
Gift wine cluster ranks
Gift wine topic cluster reached page 1 average.
Outcome analysis
French organic traffic more than doubled. Referring domains grew 67%. Branded search volume in France increased 44%, reducing reliance on generic wine terms in paid campaigns.